CREX Partners with Delhi Capitals for Enhanced Fan Engagement
As the excitement builds for the upcoming T20 season in 2026, a significant partnership has emerged that promises to transform the way fans engage with the game. CREX, a leading platform in fan engagement, has been announced as the Official Fan Engagement Partner for the Delhi Capitals.
This collaboration is set to introduce real-time, interactive experiences across all matches, allowing fans to immerse themselves in the action like never before. Through the CREX app, supporters will have the opportunity to participate in quiz-based contests for free, making every match a chance to win exclusive rewards such as team merchandise, signed memorabilia, and match tickets.
Purshottam Rawat, CEO of CREX, emphasized the shift in how fans experience cricket today, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment is echoed by Sunil Gupta, CEO of Delhi Capitals, who expressed delight in welcoming CREX to the team. He noted, “This partnership allows us to further deepen that connection,” highlighting the importance of engaging fans in a digital-first approach.
CREX has made a significant impact in the digital space, boasting over 100 million downloads and 20 million monthly active users. The platform recorded an impressive 213 million minutes of user engagement, showcasing its ability to connect with cricket enthusiasts.
The partnership aims to transform passive viewership into active participation, emphasizing the growing importance of digital fan ecosystems. As the Indian T20 league evolves, this collaboration is a testament to the merging of live sports, gamification, and immersive engagement.
Fans can look forward to accessing these exciting experiences through the CREX app during matches, making each game an interactive adventure. This innovative approach adds a new layer of engagement, helping to bring fans closer to the game they love.
As the 2026 season approaches, the anticipation for this partnership continues to grow. With CREX’s innovative engagement format, the Delhi Capitals are poised to enhance the fan experience significantly, making cricket not just a sport, but a community-driven celebration.
