Sonyliv: Sitaare Zameen Par on : Aamir Khan’s Streaming Strategy
Sitaare Zameen Par’s Theatrical Success
Aamir Khan’s film Sitaare Zameen Par has made a significant impact at the box office, earning ₹167 crore during its theatrical run in India. Initially, Khan opted for a YouTube rental model, charging ₹100 per watch, and rejected offers from major OTT platforms for streaming rights, which reached up to ₹125 crore.
Before this decision, Khan faced challenges in the film’s production. He had to buy back Sony’s 25% stake in the film, which raised the production budget from ₹96 crore to approximately ₹133 crore. This strategic move reflects Khan’s desire to maintain control over the film’s distribution.
Transition to Streaming on SonyLIV
As of March 11, 2026, Sitaare Zameen Par will begin streaming on SonyLIV, marking a notable change in Khan’s approach to film distribution. This decision comes after a successful theatrical release and indicates a willingness to embrace digital platforms.
The film is an official remake of the Spanish film Champions (Campeones), which adds to its appeal. The transition to streaming is expected to reach a broader audience, allowing more viewers to experience the film.
Related Developments in Entertainment
In related news, Barun Sobti stars in the SonyLIV series Raat Jawaan Hai, where he portrays a stay-at-home father. Sobti has expressed his admiration for the maternal instincts displayed on set, highlighting the show’s focus on family dynamics.
Additionally, Everaw Nutrition, co-founded by Lucky Soni, Yash Soni, and Kanika Kishnani, recently appeared on Shark Tank India. Their pitch featured clean-label children’s food, emphasizing the importance of healthy eating for kids. Soni remarked, “It’s simple – we wanted to build absolutely clean products that kids enjoy and parents trust.”
As the entertainment landscape evolves, Aamir Khan’s decision to stream Sitaare Zameen Par on SonyLIV reflects a significant shift in his distribution strategy, potentially influencing future projects in the industry.
