SNA Displays Unveils Largest DOOH Display in South Bay, Los Angeles
SNA Displays has partnered with Kevani to launch the largest digital out-of-home (DOOH) display in South Bay, Los Angeles. This impressive installation measures approximately 61’5″ tall and 40′ wide, processing around 3.6 million pixels to deliver stunning visuals.
Located in a prime area, the display offers 2,450 square feet of digital canvas, making it a significant addition to the local advertising landscape. “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales,” said Kevin Bartanian, CEO of Kevani.
In addition to the DOOH display, the National Retail Federation (NRF) has unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio is designed for broadcast-quality production, measuring approximately 6’8″ tall by 11’10” wide and processing 4.7 million pixels.
The NRF studio is equipped with three cameras for multi-angle shots and a high-end production desk, ensuring high-quality content creation. Craig Sholder, SNA Displays’ West Coast sales director, emphasized the benefits of the new technology, stating, “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers.”
SNA Displays is shifting its focus to smaller-ticket, high-margin products amid uncertainty among grassroots customers, reflecting a strategic adaptation to current market conditions. This move aims to enhance profitability while continuing to innovate in the digital display sector.
Yesco provided LED installation services for the DOOH display, ensuring that the installation meets the high standards expected in such a competitive market. As the digital landscape continues to evolve, SNA Displays remains committed to delivering cutting-edge solutions that meet the needs of advertisers and consumers alike.
Details remain unconfirmed regarding future expansions or additional installations in the area, but the success of this launch is likely to pave the way for further innovations in digital advertising.
