Dakota johnson stars in Calvin Klein’s Spring 2026 campaign
Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign
What does Dakota Johnson’s latest campaign for Calvin Klein reveal about modern fashion? The Spring 2026 campaign, released on March 9, showcases Johnson nearly nude, emphasizing themes of confidence and comfort in private spaces.
In the campaign video, Johnson models a series of bold looks that promote Calvin Klein’s undergarments and denim line. Directed and photographed by Gordon von Steiner, the campaign aims to celebrate the idea of feeling sexy and comfortable in one’s own skin.
Johnson, who is now 36 years old, was last seen in the film Materialists and is set to make her directorial debut with A Tree Is Blue. She is also involved as an executive producer for her upcoming project Verity, expected to release later in 2026.
In a statement about the campaign, Johnson remarked, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” She further expressed her appreciation for the campaign’s focus on comfort, stating, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
The campaign features Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, which are designed to provide both style and comfort. This aligns with the brand’s long-standing reputation for provocative advertising campaigns featuring high-profile stars.
Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading up to December 2025, highlighting the brand’s continued prominence in the fashion industry.
The promotion launched globally across Calvin Klein retail sites, its website, and social platforms, ensuring a wide reach for the campaign. As the fashion world continues to evolve, Johnson’s portrayal in this campaign may set new standards for how confidence and comfort are represented in advertising.
Details remain unconfirmed regarding the full impact of the campaign on Johnson’s career trajectory and future projects. However, her recent public appearances, including a sighting in January 2026 holding hands with singer Role Model, suggest a new chapter in her personal life following her breakup with Chris Martin in June 2025.
