From Desert to Dessert- The New Indian Categorical

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Traditional, roasted almonds and low kind the posh lineup of camel milk sweets creates an entire new ‘dessert from the desert’ actuality. Based by Hitesh Rathi and Shrey Kumar of Aadvik Meals, their providing is a distinct segment luxe choose. “Goodies kind a well-liked reward possibility; now extra so with no event wanted for purchasing sweets. The time was excellent to get a chew of the market with our camel milk sweets,” says Rathi. “Camel milk, and powder are our core merchandise, contributing to 70-80 per cent of the enterprise,” he provides.

Gentle and haute, the camel chocolate bars come as a pure, toe-curling candy deal with because the market within the nation opens as much as the nouveau style. “Our patrons fluctuate in age and profile. Now we have dad and mom who purchase camel milk sweets for his or her autistic kids, people who find themselves diabetic, those that are lactose illiberal and others desirous of accelerating their peak. The style merely grows on you,” he says.

The camel milk sweets include a shelf lifetime of seven months when saved in a cool, dry storage space. “Our sweets come beret of components or preservatives and are crafted utilizing solely pure and pure substances— the cocoa comes from Idukki, Kerala; camel milk from Rajasthan and Gujarat; and khandsari sugar from the natural farms of Uttar Pradesh. We add no emulsifiers or oils,” says Kumar. Clearly, the numbers are clambering with 40 per cent of the income coming in from exports to the US, Canada and the Center East.

Fast to capitalize on the resounding response to their camel milk bars, the duo has forayed into the goat milk and donkey milk domains too. “Goat milk is placing just like camel milk and since our manufacturing processes are primarily based in Rajasthan and Gujarat, the catchment space is similar for sourcing. Persons are extra conscious of goat milk than camel milk,” explains Rathi.

Donkey milk is treasured for each its low availability and distinctive style and the flavour is slowly gaining floor with the superfood tag spinning round it. “Our goal is to generate a sustainable livelihood for the camel and goat herders in India. In direction of this, we’ve got been sourcing round 50-60k liters of camel milk and 8k-10k liters of goat milk on a month-to-month foundation,” he provides.

The enterprise has grown 14- fold because the inception of Aadvik in 2016. Hailing from Bikaner, Rathi has additionally earned belief amongst customers of camel milk. His close-knit relationship with town has helped in streamlining operations and procurement, together with his deep understanding of the culture-building rapport with the herd elevating neighborhood of Rajasthan.

What’s subsequent? “Camel milk soaps, because the milk has pure pores and skin brightening properties. We have pioneered freeze-drying of milk within the nation. Up subsequent are scrumptious goat milk sweets and camel milk cheese,” says Rathi.